Privacy Policy

Last update: 03.06.2026

RESPONSIBLE FOR THE TREATMENT

The person responsible for the processing of the personal data collected through this website is:

Santana Motors S.L.
TAX ID: B56285539
Primero de Mayo s/n,
23700 Linares (Jaen), Spain
contact@santanacars.com

Santana Motors S.L. undertakes to process personal data in accordance with Regulation (EU) 2016/679 (GDPR), Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights, as well as any other applicable regulations.

PERSONAL DATA THAT WE MAY COLLECT

Depending on the interaction made by the user, we may collect the following categories of data:

Identifying data:

• Name and surname.
• Company.
• Professional position.
• Identification document when necessary.

Contact details:

• E-mail address.
• Phone number.
• Postal address.
• Postal code.
• Country.

Commercial data:

• Vehicle of interest.
• Requests for offers.
• Dynamic test requests.
• History of business interactions.
• Product preferences.

Technical data:

• IP address.
• Browser used.
• Operating system.
• Navigation information.
• Cookies and similar technologies.

Data related to services:

• Warranty requests.
• After-sales requests.
• Information provided during incidents or technical consultations.

PURPOSES OF THE PROCESSING

Personal data may be processed for the following purposes:

1. Management of information requests.
2. Management of commercial offer requests.
3. Management of dynamic test requests or test drive.
4. Assignment of requests to the corresponding official dealer or authorized distributor.
5. Management of warranty, maintenance and after-sales services.
6. Management of the commercial relationship with clients, potential clients, companies and public administrations.
7. Sending commercial communications, promotions, news, events and launches when there is consent.
8. Improvement of products, services, business processes and customer experience.
9. Compliance with legal and regulatory obligations.
10. Fraud prevention, system security and protection of the legitimate interests of Santana Motors.

LEGAL BASIS OF THE PROCESSING

Santana Motors will process personal data on the following legal bases:

• Consent granted by the user.
• Execution of pre-contractual measures requested by the interested party.
• Compliance with legal obligations.
• Legitimate interest of Santana Motors to improve its products, services and internal processes.

RECIPIENTS OF THE DATA

Personal data may be communicated to:

• Official dealers of the Santana Motors network.
• Authorized distributors.
• Authorized service and after-sales centers.
• Collaborating companies necessary for the provision of requested services.
• Financial institutions in case of express request of the user.
• Technological suppliers.
• CRM platforms.
• Hosting and data storage providers.
• Digital marketing providers.
• Public authorities when there is a legal obligation.

All third parties who access personal data will be subject to the corresponding contractual obligations of confidentiality and data protection.

AUTOMATED ASSIGNMENT OF REQUESTS

To ensure a quick and efficient response, Santana Motors may automatically assign the requests received to authorized dealers, distributors or centers according to geographical, operational, commercial or availability criteria.

This assignment is of an organizational nature and does not produce significant legal effects for the user.

USE OF ADVANCED TECHNOLOGICAL TOOLS

Santana Motors will be able to use automation, data analysis and artificial intelligence technological tools to:

• Classifying requests.
• Prioritizing consultations.
• Analyze market trends.
• Improve customer service.
• Optimize internal processes.

In no case will exclusively automated decisions that produce significant legal effects on the user be adopted without human intervention when the applicable legislation so requires.

DATA RETENTION

The personal data will be kept for the time necessary to fulfill the purposes for which they were collected.

In general:

• Commercial applications: up to 5 years.
• Commercial communications: as long as the consent is not withdrawn.
• Warranty and after-sales services: during the applicable legal deadlines.
• Legal and fiscal obligations: according to current regulations.

After these deadlines, the data will be deleted or anonymized in a secure way.

RIGHTS OF THE USER

The user may exercise the following rights at any time:

• Right of access.
• Right of rectification.
• Right of deletion.
• Right of opposition.
• Right to restriction of processing.
• Right to data portability.
• Right to withdraw the consent granted.

Applications may be addressed to contact@santanacars.com,

The user may also submit a complaint to the Spanish Data Protection Agency or to the competent authority of his country of residence.

INFORMATION SECURITY

Santana Motors adopts appropriate technical and organizational measures to guarantee the confidentiality, integrity, availability and resilience of the systems that process personal data.

DATA OF MINORS

The services offered by Santana Motors are not aimed at minors.

Santana Motors does not knowingly collect personal data from minors without the corresponding authorization of their legal representatives when required.

INTERNATIONAL TRANSFERS

In general, the data will be processed within the European Economic Area.

However, certain technology providers may process information outside the European Economic Area. In these cases, Santana Motors will adopt the appropriate guarantees provided for in the applicable regulations to protect personal data.

CHANGES TO THE PRIVACY POLICY

Santana Motors may update this Privacy Policy to adapt it to regulatory, technological or business changes.

The current version will always be the one published on the website.